Packaging design plays an increasingly important part in all our lives, often to a greater extent than is realized or acknowledged. Good packaging design can transform a run-of-the-mill product into a brand leader overnight; the response to a product’s presentation is every bit as influential as brand recognition or price. This book brings together some three hundred of the most outstanding examples of creative thinking by leading designers.
- British Packaging: Design for Today's Consumer Interface
- ISBN 187396899x
- Edited by Edward Booth-Clibborn
- Designed by Christian Küsters
- Co-ordinated by Christie Grotheim
- Cover photography by Paul Wesley Griggs
- Printed and bound in Hong Kong
- Distributed in England by Internos Books Limited
- 1996
- Hardcover with dust jacket
- The book is in good condition. The pages are clean and crips. There are no marks or folded pages. There is some wear along the top and bottom edges of the binding and dust jacket. The illustrations are bright and unfaded.